Privacy policy
Last Updated: 11 September 2026
Suzhou LONGQUE Silk Co., Ltd. (苏州隆鹊丝绸有限公司), doing business as China Silk · Longque (Longque, Longquech, we, us, or our), operates the website at https://www.longquechsilk.cn and provides related online shopping, account, customer service, payment, order fulfillment, shipping, marketing, and other services collectively referred to as the Services.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit or use the Services, make a purchase, create an account, contact us, subscribe to marketing communications, submit a review, or otherwise interact with us.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires consent, we will request your consent separately and will not rely solely on your use of the Services as consent.
1. Data Controller
For the purposes of applicable privacy and data protection laws, the controller responsible for your personal information is:
Legal name Suzhou LONGQUE Silk Co., Ltd. (苏州隆鹊丝绸有限公司)
Brand name China Silk · Longque
Website https://www.longquechsilk.cn
Email service@longquesilk.com
Phone and WhatsApp +86 19901468498
Postal address Room 611, No. 79 Jinfan Road, Shuangta Subdistrict, Gusu District, Suzhou, Jiangsu 215000, China
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information processed through:
Our website and online store
Product pages, shopping cart, checkout, and order management
Customer accounts
Customer service and contact forms
Product reviews and other content submitted by customers
Email marketing and other communications for which you have subscribed or which are otherwise permitted by law
Cookies, pixels, tags, analytics tools, and similar technologies used through the Services
Our interactions with shipping carriers, payment processors, Shopify, and other service providers in connection with the Services
This Privacy Policy does not apply to third-party websites, applications, platforms, or services that have their own privacy policies and that we do not control.
3. Personal Information We Collect
The personal information we collect depends on how you interact with us and which Services you use.
Contact and Identification Information
We may collect:
Full name
Billing address
Shipping address
Email address
Telephone or mobile number
Country or region
Postal code
Information needed to identify you in connection with an order, account, customer service request, or privacy request
Order and Transaction Information
We may collect:
Products viewed or purchased
Shopping cart activity
Order number and order date
Order value and currency
Discount or promotional code
Shipping method and delivery status
Tracking information
Return, exchange, cancellation, and refund information
Customer service information relating to an order
Previous transaction history
Payment and Billing Information
When you make a purchase, payment information may be collected and processed by Shopify and the applicable payment service provider.
Depending on the payment method, this information may include:
Billing address
Payment method
Payment authorization status
Transaction identifier
Limited payment card information, such as card type and the last digits of the card
Information needed to prevent payment fraud, chargebacks, or unauthorized transactions
Full payment card numbers, security codes, bank credentials, or other complete payment credentials are generally processed directly by the applicable payment provider rather than by Longque. The payment provider's handling of your information is also governed by its own privacy policy and terms.
Account Information
If you create or use a customer account, we may collect:
Account name
Email address
Authentication credentials or authentication tokens
Saved billing or shipping addresses
Account preferences
Order history
Account activity
Communications and requests associated with the account
Communications and Customer Service Information
When you contact us, we may collect:
The contents of your email, message, form submission, telephone call, or WhatsApp communication
Your order number
Photographs or videos you voluntarily submit, including evidence relating to damaged or incorrect products
Return, refund, exchange, delivery, or complaint details
Records of our responses and resolution of your request
Please do not send complete payment card information, passwords, identity documents, or other unnecessary sensitive information through ordinary email or WhatsApp.
Device Browser and Usage Information
When you access or use the Services, we and our authorized service providers may automatically collect:
Internet Protocol address
Browser type and version
Device type and operating system
Device identifiers
Language and regional settings
Approximate location derived from IP address
Referring website or source
Pages and products viewed
Links clicked and search activity
Shopping cart and checkout activity
Date and time of visits
Session information
Error, security, diagnostic, and performance logs
Cookie identifiers and similar online identifiers
Marketing and Preference Information
Where applicable, we may collect:
Email subscription status
Marketing preferences
Consent records
Unsubscribe or objection records
Cookie and advertising choices
Product interests inferred from your interaction with the Services
Responses to promotions, surveys, or marketing campaigns
We do not send marketing text messages or postal marketing unless we have implemented the relevant service and have a lawful basis to do so.
Reviews and Other User Submitted Content
If you submit a review, comment, photograph, testimonial, or other content, we may collect:
Your name or display name
Email address
Rating
Review or comment text
Submitted photographs or videos
Product and order information used to verify the review
Your consent or instructions concerning publication
Information you choose to publish in a public review may be visible to other visitors. Please do not include unnecessary personal or sensitive information in public content.
Fraud Prevention and Security Information
We and our service providers may process information used to detect, investigate, or prevent fraud, abuse, payment disputes, unauthorized access, or other security incidents, including:
IP address
Device and session information
Order and payment signals
Failed login or payment attempts
Delivery and billing inconsistencies
Fraud-risk indicators provided by Shopify, payment providers, or security service providers
Sensitive Personal Information
We do not intentionally request sensitive personal information unless it is reasonably necessary for a specific transaction, legal obligation, payment, fraud-prevention measure, or privacy request.
Please do not submit information about your health, race, ethnicity, religion, political opinions, sexual orientation, biometric information, government identification numbers, or other sensitive matters unless we specifically request it for a lawful and necessary purpose.
Where payment credentials or account authentication information qualify as sensitive personal information under applicable law, we use and disclose that information only for permitted operational, security, payment, and legal purposes.
4.Sources of Personal Information
Directly From You
We may collect information directly from you when you place an order, create or update an account, submit a contact form, contact customer service, request a return or refund, subscribe to marketing, submit a review, exercise a privacy right, or participate in a promotion or survey.
Automatically Through the Services
We may collect information through cookies, pixels, tags, local storage, server logs, analytics technologies, Shopify storefront technologies, and security and fraud-prevention tools.
From Service Providers
We may receive information from Shopify, payment processors, fraud-prevention providers, shipping carriers, warehousing or fulfillment providers, analytics providers, customer support providers, email service providers, review platforms, and advertising or marketing providers where used and permitted.
From Business Partners and Other Third Parties
Where permitted by law, we may receive information from business partners, advertising platforms, social media platforms, or other third parties with which you interact. We do not purchase personal information from data brokers for the purpose of sending unsolicited communications.
5. How We Use Personal Information
Providing and Performing the Services
We use personal information to display and operate the website, process and confirm orders, process payments, prepare and package products, arrange delivery, provide tracking information, manage returns and refunds, maintain customer accounts, respond to questions, provide customer support, and communicate service-related information.
For individuals in the European Economic Area, United Kingdom, or other jurisdictions that require a legal basis, this processing is generally necessary to perform a contract with you or to take steps at your request before entering into a contract.
Personalizing and Improving the Services
We may use information to remember preferences, improve website navigation, understand how customers use the Services, improve products and customer support, develop product recommendations, diagnose technical problems, and measure website performance.
Where required, we rely on your consent. In other cases, we rely on our legitimate interests in operating, understanding, and improving our business, provided those interests are not overridden by your rights and interests.
Security Fraud Prevention and Abuse Prevention
We may use information to authenticate users, protect accounts, detect fraudulent or unauthorized transactions, prevent abuse and security incidents, investigate suspicious activity, and protect our customers, systems, property, and legal rights.
We process this information based on our legitimate interests in protecting the Services and our customers, complying with legal obligations, and establishing, exercising, or defending legal claims.
Customer Communications
We use information to send order confirmations, shipping and delivery updates, respond to inquiries, notify you of changes affecting an order or account, provide safety or policy notices, and handle complaints and disputes.
These communications are generally necessary to perform our contract with you, comply with legal obligations, or pursue our legitimate interests in providing customer service.
Marketing and Advertising
Subject to applicable law and your choices, we may use personal information to send promotional emails, measure campaign effectiveness, recommend products, display advertisements based on your interaction with the Services, build or use advertising audiences, and understand whether advertisements resulted in visits or purchases.
Where required by law, we use personal information for electronic marketing, non-essential analytics, and personalized advertising only after obtaining your consent.
You may unsubscribe from promotional emails at any time by using the unsubscribe link in the message or contacting us at service@longquesilk.com. Even after you unsubscribe, we may continue to send non-promotional communications concerning your orders, transactions, account, privacy requests, security, or other service-related matters.
Legal and Regulatory Compliance
We may use information to comply with tax, accounting, customs, consumer protection, product safety, sanctions, export, and other legal obligations; respond to lawful requests; maintain required records; enforce our agreements; establish or defend legal claims; and resolve disputes and chargebacks.
6. Cookies and Similar Technologies
We and our authorized service providers use cookies, pixels, tags, local storage, and similar technologies to operate, secure, understand, and improve the Services.
Strictly Necessary Technologies
These technologies keep the website functioning, maintain the shopping cart, provide secure checkout, authenticate accounts, remember privacy choices, prevent fraud, and protect the website and its users. Where permitted by law, they may operate without consent because they are required to provide a requested service or maintain security.
Functional Technologies
These technologies may remember language, country or region, account preferences, display preferences, and other choices that improve website functionality.
Analytics Technologies
These technologies may help us understand how visitors find and use the website, which pages or products are viewed, whether errors occur, and how the Services perform.
Advertising Technologies
Where used, these technologies may help us or our advertising partners measure advertising performance, limit repeated advertisements, understand whether an advertisement resulted in a visit or purchase, and display advertisements that may be more relevant to your interests.
In jurisdictions that require consent, we will seek your consent before using non-essential analytics or advertising technologies. You can manage your choices through the cookie or privacy banner where available. You may also adjust your browser settings, although disabling certain cookies may affect the operation of the Services.
For information about Shopify cookies, please review the Shopify Cookie Policy.
7. How We Disclose Personal Information
Shopify
Our online store is hosted and powered by Shopify. Shopify processes personal information to provide website hosting, checkout, payment, analytics, security, fraud prevention, customer account, and related platform services. Shopify may also process certain information for its own purposes as described in its policies and applicable service terms.
For more information, review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
Payment Service Providers
We disclose information to payment processors, banks, card networks, digital wallet providers, and fraud-prevention services as needed to authorize, complete, secure, refund, or dispute transactions.
Shipping Fulfillment and Delivery Providers
We may disclose your name, shipping address, telephone number, email address, order details, customs information, and other necessary delivery information to DHL, UPS, USPS, warehousing and fulfillment providers, customs brokers, local delivery partners, and other carriers selected for your order or destination. These providers receive the information reasonably necessary to fulfill, transport, track, clear, or deliver your order and handle related claims.
Technology and Business Service Providers
We may disclose information to companies that provide website hosting, cloud storage, information technology, cybersecurity, fraud prevention, data analytics, customer support, email delivery, review management, website performance, accounting, legal, and compliance services. These providers may process personal information for the services they provide to us, subject to applicable contractual and legal restrictions.
Marketing and Advertising Partners
Subject to applicable law and your privacy choices, we may disclose online identifiers, device information, browsing activity, purchase events, or similar information to analytics or advertising partners to measure and improve campaigns or provide personalized advertising.
We do not sell customer contact information for money. However, certain disclosures involving cookies, advertising identifiers, or online activity may be considered a sale, sharing, or use for targeted advertising under certain United States state privacy laws, even when no money is exchanged.
Where applicable, you may opt out through Your Privacy Choices.
Professional Advisers and Authorities
We may disclose information to lawyers, accountants, auditors, insurers, regulators, courts, law enforcement agencies, customs authorities, tax authorities, or other government bodies where reasonably necessary or legally required.
Corporate Transactions
If we are involved in a merger, acquisition, financing, restructuring, insolvency, sale of assets, or similar corporate transaction, personal information may be disclosed to relevant parties, advisers, or potential purchasers, subject to appropriate confidentiality and legal requirements.
At Your Direction or With Your Consent
We may disclose information when you direct us to do so, request an integration or service, authorize the disclosure, or otherwise give consent.
8. Relationship With Shopify
Because the Services are powered by Shopify, Shopify collects and processes information concerning your use of the store. Information you submit through the store may be transmitted to Shopify and to service providers located in countries other than your country of residence.
If Shopify provides enhanced or personalized features that combine information from your interactions with this store, Shopify may be responsible for certain aspects of that processing as described in Shopify's privacy documentation. We remain responsible for the personal information we control and for ensuring that our published Privacy Policy accurately reflects our business practices.
9. Sale Sharing and Targeted Advertising Choices
We do not sell customer contact information for monetary compensation. Some uses of analytics or advertising technologies may nevertheless be legally defined as a sale, sharing, or processing for targeted advertising in certain jurisdictions.
Where applicable, you can opt out through Your Privacy Choices or through the privacy or cookie banner where available.
Where required by applicable law and supported by our systems, we recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control. Because these choices may be associated with a browser or device, you may need to repeat your choice if you use another browser or device or clear browser storage.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, complying with legal obligations, resolving disputes, preventing fraud, and enforcing our agreements.
Account Information
Account information is generally retained while your account remains active. After account closure, we may retain limited information for the period reasonably required to complete outstanding transactions, resolve disputes, prevent fraud, comply with legal obligations, and establish or defend legal claims.
Order and Transaction Information
Order, payment, shipping, return, refund, customs, and transaction records are retained for the periods required by applicable tax, accounting, customs, consumer protection, chargeback, warranty, and recordkeeping laws, and for the applicable period during which a legal claim may be brought.
Customer Service Communications
Customer service and complaint records are retained for as long as necessary to resolve the request and for a reasonable period afterward for quality assurance, dispute resolution, fraud prevention, and legal compliance.
Marketing Information
Marketing subscription information is retained until you unsubscribe, withdraw consent, or object, unless a shorter period is required by law. After you unsubscribe, we may retain limited suppression information to ensure that your request continues to be honored.
Cookie Device and Analytics Information
Cookie and online identifier retention depends on the type of technology, its purpose, the settings of the applicable provider, your consent choices, and legal requirements. We seek to retain such information only for as long as necessary for its stated purpose.
Security Fraud and Legal Records
Security, fraud-prevention, privacy request, consent, opt-out, and legal compliance records may be retained for as long as reasonably necessary to protect the Services, demonstrate compliance, prevent repeated abuse, or establish, exercise, or defend legal claims.
When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it, unless retention is required or permitted by law.
11. International Data Transfers
Longque is based in China, and your personal information may be processed in China and in other countries where Shopify, payment providers, shipping carriers, technology providers, and other authorized service providers operate. The privacy and data protection laws of those countries may differ from those of your country of residence.
Where applicable law requires safeguards for international transfers, we use legally recognized measures as appropriate, which may include adequacy decisions, standard contractual clauses, the United Kingdom International Data Transfer Agreement or UK Addendum, contractual and technical safeguards, explicit consent where legally permitted, or other lawful transfer mechanisms.
You may contact us at service@longquesilk.com for additional information about the safeguards applicable to a specific transfer, subject to legal and confidentiality limitations.
12. Security of Personal Information
We use reasonable administrative, technical, contractual, and organizational measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, unauthorized disclosure, and destruction. These measures may include encrypted HTTPS connections, access controls, account authentication, service-provider security measures, fraud monitoring, and procedures for handling security incidents.
No method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account or personal information has been compromised.
13. Your Privacy Rights
Depending on where you live and applicable law, you may have some or all of the following rights:
To know whether we process your personal information
To request access to personal information
To receive information about the categories, sources, purposes, and recipients of personal information
To request correction of inaccurate personal information
To request deletion of personal information
To receive a portable copy of certain personal information
To restrict or object to certain processing
To withdraw consent
To opt out of direct marketing
To opt out of the sale or sharing of personal information
To opt out of targeted advertising
To limit certain uses or disclosures of sensitive personal information where applicable
Not to receive unlawful discriminatory treatment for exercising a privacy right
To appeal our decision on a privacy request where applicable
To complain to a competent data protection authority
These rights are not absolute. Applicable law may permit or require us to deny or limit a request, including where we need information to complete a transaction, comply with law, protect security, prevent fraud, preserve another person's rights, or establish or defend legal claims.
14. How to Exercise Your Privacy Rights
To submit a privacy request, please contact us using either of the following methods:
Email service@longquesilk.com
Email subject Privacy Request
Phone and WhatsApp +86 19901468498
Postal address Room 611, No. 79 Jinfan Road, Shuangta Subdistrict, Gusu District, Suzhou, Jiangsu 215000, China
Please provide your full name, the email address associated with your account or order, your order number if relevant, your country or state of residence, a clear description of the right you wish to exercise, and information reasonably necessary for us to locate the relevant records.
We may request additional information to verify your identity and protect your account and personal information. We will use verification information only for identity verification, security, fraud prevention, and legal compliance. We will respond within the period required by applicable law. If additional time is legally permitted and reasonably necessary, we will inform you.
Authorized Agents
Where applicable law permits an authorized agent to submit a request for you, we may require proof of the agent's authority, verification of your identity, direct confirmation that you authorized the request, or other documentation permitted by law.
Appeals
If we deny a privacy request and applicable law gives you a right to appeal, you may appeal by emailing service@longquesilk.com with the subject line Privacy Request Appeal and explaining why you believe the decision should be reconsidered.
15. Marketing Choices
You may unsubscribe from promotional emails by clicking the unsubscribe link in a marketing email or emailing service@longquesilk.com.
Unsubscribing from marketing does not stop transactional or service communications, such as order confirmations, payment notices, shipping updates, return or refund communications, account and security notices, responses to your questions, and legally required notices.
16. European Economic Area United Kingdom and Switzerland
If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights under the GDPR, UK GDPR, or applicable Swiss privacy law.
Depending on the circumstances, the legal bases on which we process personal information include performance of a contract, steps taken at your request before entering into a contract, compliance with a legal obligation, our legitimate interests or those of a third party where those interests are not overridden by your rights and interests, your consent, establishment or defense of legal claims, and other grounds permitted by applicable law.
Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal. Where processing is based on legitimate interests, you may have the right to object. We will consider the nature of the information, the purpose of processing, the impact on you, and whether compelling lawful grounds require continued processing.
You may lodge a complaint with the data protection authority in the country where you live or work, or where you believe an infringement occurred. We encourage you to contact us first so that we can attempt to resolve your concern.
A list of European Economic Area supervisory authorities is available through the European Data Protection Board. United Kingdom residents may contact the UK Information Commissioner's Office.
17. United States State Privacy Disclosures
Residents of certain United States states may have additional rights concerning access, correction, deletion, portability, targeted advertising, sale, sharing, sensitive personal information, non-discrimination, and appeals.
During the preceding 12 months, depending on how you interacted with the Services, we may have collected identifiers and contact information, customer records, commercial and transaction information, internet activity, approximate geolocation derived from IP address, payment and account authentication information, communications, product preferences or inferences, and user-submitted content.
We collect and use these categories for the purposes described in Sections 5 and 6 and may disclose them to the recipients described in Section 7.
We do not sell customer contact information for money. Certain online advertising disclosures may nevertheless be legally classified as sale or sharing under some state laws.
You can submit applicable opt-out requests through Your Privacy Choices.
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals except as permitted by applicable law. We do not knowingly sell or share the personal information of individuals under 16 years of age.
18. California Notice at Collection
This section serves as a Notice at Collection for California consumers to the extent the California Consumer Privacy Act applies to our processing.
At or before collection, we may collect identifiers and contact information, billing and shipping information, commercial and order information, payment and transaction information, internet or network activity, approximate location derived from IP address, customer service communications, marketing preferences, reviews and other submitted content, and account authentication and fraud-prevention information.
We collect these categories to provide and fulfill orders, process payments, deliver products, provide customer support, manage accounts, prevent fraud, maintain security, improve the Services, conduct analytics, send marketing where permitted, measure or provide advertising where permitted, comply with legal obligations, resolve disputes, and protect legal rights. Retention is determined according to the category-specific criteria described in Section 10.
We do not sell customer contact information for money. Some advertising-related disclosures may be considered sale or sharing under California law.
California consumers may opt out through Your Privacy Choices.
19. Privacy of Children
The Services are not directed to children under 16 years of age, and we do not knowingly collect personal information directly from children under 16.
If you are under the legal age required to enter into a binding contract in your jurisdiction, you may use the Services only with the involvement and authorization of a parent or legal guardian.
If you believe that a child has provided us with personal information in violation of applicable law, please contact service@longquesilk.com. We will investigate and take appropriate action, including deletion where required.
20. Third Party Websites and Services
The Services may contain links to websites, social media services, payment providers, shipping services, or other third-party platforms that we do not control. We are not responsible for the privacy, security, content, or practices of those third parties. Before providing information to a third party, you should review its privacy policy and terms. A link to a third-party service does not necessarily mean that we endorse or control its privacy practices.
21. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to the Services, our business practices, service providers, legal requirements, or security and organizational measures.
When we update this Privacy Policy, we will revise the Last updated date at the top. Where required by applicable law, we will provide additional notice or request consent before a material change takes effect. We encourage you to review this Privacy Policy periodically.
22. Complaints
If you have a concern about how we collect, use, disclose, retain, or protect personal information, please contact us first at service@longquesilk.com.
Please include sufficient information for us to understand and investigate your complaint. We will review the matter and respond within the period required by applicable law. Depending on your location, you may also have the right to complain to a competent privacy, data protection, consumer protection, or regulatory authority.
23. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact:
Data controller Suzhou LONGQUE Silk Co., Ltd. (苏州隆鹊丝绸有限公司)
Brand China Silk · Longque
Privacy and customer service email service@longquesilk.com
Phone and WhatsApp +86 19901468498
Postal address Room 611, No. 79 Jinfan Road, Shuangta Subdistrict, Gusu District, Suzhou, Jiangsu 215000, China
Website https://www.longquechsilk.cn
For privacy requests, please use the subject line Privacy Request.